Advertising expenses

You can deduct expenses for advertising, including ads in Canadian newspapers and on Canadian television and radio stations. You can also include any amount you paid as a finder's fee.

However, certain restrictions apply to the amount of the expense you can deduct for advertising in a periodical. If your advertising is directed to a Canadian market and the original editorial content in the issue is:

• 80% or more of the total non-advertising content in the issue, deduct 100% of the expense; or
• less than 80% of the total non-advertising content in the issue, deduct 50% of the expense.

You cannot deduct expenses for advertising directed mainly to a Canadian market when you advertise with a foreign broadcaster.

Enter the amount on line 8521 of Form T2125, Statement of Business or Professional Activities.

Forms and publications

• Guide T4002, Business and Professional Income
• Form T2125, Statement of Business or Professional Activities