Line 8521 - Advertising

You can deduct expenses for advertising, including ads in Canadian newspapers and on Canadian television and radio stations. You can also include on this line any amount you paid as a finder's fee.

However, certain restrictions apply to the amount of the expense you can deduct for advertising in a periodical:

• You can deduct 100% of the expense if your advertising is directed to a Canadian market and the original editorial content in the issue is 80% or more of the total non-advertising content in the issue.
• You can deduct 50% of the expense if your advertising is directed to a Canadian market and the original editorial content in the issue is less than 80% of the total non-advertising content in the issue.
• You cannot deduct expenses for advertising directed mainly to a Canadian market when you advertise with a foreign broadcaster.

Forms and publications

• Guide T4002, Business and Professional Income
• Form T2125, Statement of Business or Professional Activities